Who are we?

At Fresh Coast Lending, we believe homeownership should feel clear, personal, honest and empowering, not confusing or transactional.

As the Michigan division of Coastlend Mortgage, we bring together the welcoming southern charm of Charleston to the Midwest. Proudly serving families across the Great Lakes region with honesty, transparency, and heart.

Founded by Erik Taurence, a mortgage professional with over 6.5 years of experience and a track record as a nationally recognized top producer, Fresh Coast Lending was built on a simple mission: to be a trusted resource in the mortgage industry.

After years of helping hundreds of families achieve homeownership, Erik saw a need for a more human approach, one that focuses less on volume and more on relationships. Fresh Coast Lending represents that vision: a modern, Michigan-based lending experience rooted in trust, education, and community.

Whether you’re buying your first home, upgrading for your growing family, or refinancing to secure a better future, our goal is to make the process refreshingly simple while giving you the confidence to make the best financial decision for your life.

Have some Questions?

Looking for some guidance or simply just have questions regarding your mortgage situation?

Please reach out to us or simply provide your information here and someone from our team will reach out to discuss if we can help in any way.